YOU’VE GOT RAIL:HOW THE HONOLULU RAIL PROJECT WON AT THE POLLS THANKS TO MEDIA

  1. They successful defined the opposition: The TV ads mentioned here framed the anti-rail groups and individuals as divisive and fractious and painted their ideas and proposals as ineffective or just undesirable. Categorizing your opponents as negative by contrast elevates the pro-rail forces as positive.
  2. They laid out a familiar problem in need of fixing: Whether through verbiage like “congestion” or by looking at rail as a “large scale” solution to an expansive issue affecting hundreds of commuters, the radio ad presented an unavoidable and unenviable problem on Oahu that many could relate to.
  3. They offer a solution with no specifics: An Elevated Rail System is offered as the solution. It will get people to avoid taking their cars to work and minimize traffic. How many people would plausibly need to ride the trains? We don’t know. Percentage wise, how much traffic will be reduced? We dont really know. We wont know specifics until the system is completed and fully operational.

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Albert Lanier

Albert Lanier

Writer. Retired freelancer and journalist. Bylines : Pacific Business News, Honolulu Weekly, Edible Hawaiian Islands, Hawaii, Asian week. Twitter (@Criticinc)